Champions drink Bacardi?

Bacardi, The Cuban rum brand has announced that the number one tennis player of the world Rafael Nadal will be the embassador of it campaign of responsible consumption instead of hte ex F1 world champion Michael Schumacher calles "Champions drink responsibly".

The campaign will use inicitaives as consumer experience, social networks and a youtube channel to inform and adivse consumers about the consequences of consuming alcohol.

In a world saturated of rum brands how can this campaign affect Baccardi?

People like to see actors in decadence as Charlie Seen, (fired from his own show for drinking too much and taking drugs), Tigter Woods or Mikey Rourke in the end of 90's just to forget their problems, or just for simple envy, but sport star image is key nobady likes a world champion who just practice his sport all the day just to be the best the same as nobady would like an alcoholic one, people like to feel that anyone can get to the top of the sports they like, that if they go to a bar maybe they can find their star having some beers with his friends; thats the way they make us see Nadal on the ad as someone who could drink but never risk other lives for doing that.

If you don't know anything about rum and you want to try one, what will you take? some rum you've never heard about, or the rum that you see Nadal is promoting?

Really smart campaign by Baccardi

World ruled by two

IMG has published the ranking based on espontaneous notoriety that brands reach in Europe.

The studio was made on Decembre 2010 and the result left two clear winners; Nike (84,8%) and Adidas (83,3%) are the two sports brands with a highes notoriety in terms of sponsorship activities; even if both have los 5 percentual points respect to last year the are far enough from the rest of their competitors such as Reebok (31,4%) owned by Adidas, and Puma (16,8%)

Looking at this data people wonder, why Adidas has bought Reebok by 3,100 million € if they are doing great without them?

The answer is simple even if Adidas is huge in europe , their american market share is just 8,9% agianst the 36% of Nike, with Reebok the obtain another 12% and presence in some sports as baketball and baseball where the were not present.

That will led us in the future just a question, what do you prefer Nike or Adidas?

CHASE the sales

Coca-cola has begun its biggest campaign ever done for the brand "Fanta" the comopany will be launched in 90 countries, it will be shown in tv, press, PLV and internet. There is no an official budget but the company released the new spot called "Chase" during the broadcast of the show "American Idol".

Coca-Cola has been centered for years in its 2 star products Coke and Diet Coke and this is one of the multiple maneuvers the company is planning for this year, which will be focused on impulsing other products of the company such as Fanta and Sprite

In USA the top 5 of beverages is :

-1. Coke

-2. Diet Coke

-3. Pepsi

-4. Mountain Dew

-5. Pepsi

While Fanta is in the 10th position; meanwhile the european top5 is:

-1. Coke

-2. Fanta

-3. Diet Coke

-4. Pepsi

-5. Sprite

This campaign clearly tries to increase sales to make Fanta win some positions in the ranking.

Business man rate

The british low cost airline easyjet has created a new tarif directed to business man that gives then an unlimited flixibility to change their flight until two hours before the departure.

This type of clientele represents the 20% of the airline customers and with this idea they expect 5% increase in two years and to promote it the have chosen real world profesionals (CEOs, coutry managers) of the country where its shown

the price of the ticket is 112 € (including taxes) and the passengers will have speedy boarding, and an invoiced baggage without extra cost.

Easy jet is the third airline in Spain, behind Ryanair and Iberia.

I LOVE the idea, normally a flight to Amsterdam from madrid can cost 90€ with baggage with this offer you pay a 30% more but you have the chance to change your flight as many times as you want so it can suit perfectly your preferences, for people with a lot of uncertainity  for flying because of their jobs that will be very helpful

It is pronounced Kee-ko

In order to increase its notoriety and remarked its italian origin the babies brand Chicco lauched the past 26th of january a campaign that will be showed on Times Square screen that will cost 5 million €.

Created by Mcaan Eriksen the campaign encourage parents to upload videos of their children sayind the italiand brand name properly and the chosen ones will be shown  on Times Square screen till March 13th. but without sound.

The reason for this campaign is that the brand name is very similar to they spanish way for saying the word "boy" - "chico" so a lot of people thought that the brand whas hispanic and that was a problemfor the image of the company causeeven if its not sayed out loud, between an american and a hispanic brand most of american  will choose the first one.

But the question that everybody asks is, why launching this campaign of babies saying the brand name the way it is in Times Square screen without sound? If you have such a big budget, wouldn't be better to buy a publicitary space on NBA all star or superbowl?

Definately,we are crazy.

Pepsi has launched its new beberage can taller and thiner and no without controversy a few hours after their release lots of associations related to eating disorders had critiqued the idea, and the new "skinny can".

This news are no new for american society which also has criticised the lauch of the popular britain TV-show "skins" for including all manner of foul language, illegal drugs abuse

My question is why is so easy for associations to criticise ads and show, and they don't do the same to the tons of yellow press that publishes EVERY WEEK, which star has been infidel, which star is taking drugs; those stars appears in shows, in movies that children see, maybe those star are the heroes of some of them, but instead is easier to say that pepsi estimulates eating disorders for changing its Diet Pepsi can.

I do not like being controversial but in my opinion, concerning to these matter people love to do cheap demagoguery.

Even with all this outrage, diet pepsi sales has no experimented any change yet, let see what the future holds for the new skinny can

Mini on your life

On February th english brand Mini has spread on UK  its new campaign in which they asked to posible future usersl, when they think they will buy a Mini? accompanied by the slogan"Mini on your mind" .

The campaign also has a series of ads in which they hide the images of minis so our subconscious can store the image giving us the idea of buying a Mini.

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I am not a fan of Minis, maybe the are cute, but i am a person that travels a lot using his car, and when i travel like go with friends and carry baggage with us, and with a mini you are not able to do both; but for people who can allow to have two cars or that does not like to travel and just want a samll beatuiful car for the city i think is a billiant campaign, bomb posible customers with advertisments that go directly to their brain and with asd on its emal and smartphones with deals so at the moment they will think abou buying a new car, Mini will be the first brand they will think about.