Coca-Cola has been centered for years in its 2 star products Coke and Diet Coke and this is one of the multiple maneuvers the company is planning for this year, which will be focused on impulsing other products of the company such as Fanta and Sprite
In USA the top 5 of beverages is :
-1. Coke
-2. Diet Coke
-3. Pepsi
-4. Mountain Dew
-5. Pepsi
While Fanta is in the 10th position; meanwhile the european top5 is:
-1. Coke
-2. Fanta
-3. Diet Coke
-4. Pepsi
-5. Sprite
This campaign clearly tries to increase sales to make Fanta win some positions in the ranking.
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