The studio was made on Decembre 2010 and the result left two clear winners; Nike (84,8%) and Adidas (83,3%) are the two sports brands with a highes notoriety in terms of sponsorship activities; even if both have los 5 percentual points respect to last year the are far enough from the rest of their competitors such as Reebok (31,4%) owned by Adidas, and Puma (16,8%)
Looking at this data people wonder, why Adidas has bought Reebok by 3,100 million € if they are doing great without them?
The answer is simple even if Adidas is huge in europe , their american market share is just 8,9% agianst the 36% of Nike, with Reebok the obtain another 12% and presence in some sports as baketball and baseball where the were not present.
That will led us in the future just a question, what do you prefer Nike or Adidas?
No hay comentarios:
Publicar un comentario