Back to the past

On January Old Spice launched a tv commercial with the appearance of Isaiah Mustafa, that muscled guy who starred the P&G commercials back in 2010.

Tree moonths later we could read that tthe campaign "the man you can smell like" increased the american brand sales a 107% in May 2010 and a 55% from May to July

Thanks to old spice ads we could see the power of suggestion of marketing, not only because of its campaign and the consequences for the brand, but also for the consequences for other brands Nivea and Gillette (main competitors) had an increase in sales of 65% and 207% respectively in July 2010 but in their cases Nivea made a 4 dollars discount, and Gillette a 2x1 offer.

After the repercusion of that campaign the question that everybody asks if the campaign will have the same effect or it will be water off ducks back