CHASE the sales

Coca-cola has begun its biggest campaign ever done for the brand "Fanta" the comopany will be launched in 90 countries, it will be shown in tv, press, PLV and internet. There is no an official budget but the company released the new spot called "Chase" during the broadcast of the show "American Idol".

Coca-Cola has been centered for years in its 2 star products Coke and Diet Coke and this is one of the multiple maneuvers the company is planning for this year, which will be focused on impulsing other products of the company such as Fanta and Sprite

In USA the top 5 of beverages is :

-1. Coke

-2. Diet Coke

-3. Pepsi

-4. Mountain Dew

-5. Pepsi

While Fanta is in the 10th position; meanwhile the european top5 is:

-1. Coke

-2. Fanta

-3. Diet Coke

-4. Pepsi

-5. Sprite

This campaign clearly tries to increase sales to make Fanta win some positions in the ranking.