Chocolate is for adults

In order to "catch" the adult population Kit-Kat launched in 2009 Kit-Kat senses a product that proposes the same plaesure as any other chocolate bar but with less calories.

 Nestle created the concept "Take a break" in 2009 and they have applied it now to its new target in order to increase its market share which in Spain is the 30%.

Nestle is not the first brand that realizes that chocolate bars could be either for kids and adults, that when you arrive home after a long day sometime you just want to buy an oh henry, kit kat, mars... bar sit down and enjoy it while you watch tv.